This is an anecdotal situation that happened with our CEO last summer. I just entertain you with something than to launch new product marketing talk, as I was when heard yesterday.
We got a call from London. A man sounded stressed:
“I need to speak to your boss.”
“She is on call, can I help you?”
“We are launching a new product and are on fire. I need to talk to her when we direct the selection of an agency that will launch our website. I intend to complete the selection within the next 72 hours. Please you ask me call on my cell phone (so many), after it was out of the phone. My name is John, thank you. “
A few hours later (summary of the conversation):
“John, good morning. Kostrova Olga is that you can ping as ordered. I hear you on fire. I’m here with a firefighter gear. How can I help you?”
“Olga, your colleagues say that we introduce a new product and looking for a sales partner for the design and implementation plan of the launch. We have a small budget. Can you help?”
“Obviously working with small budgets, our specialty and we have this for lunch set up. What is product on the market and what is your target demographic, John?”
“Olga, would I prefer to discuss in person. Can you give us a visit to London in the coming days?”
“London” I’m afraid I would not “be able to do it on such short notice. We are in the midst of launching a new program … and I need more information about the project, I hope you understand, John. Are there a way of me no documents can be checked for the possibility? “
“Olga, the thing is, we are in the middle of the patentability of the product, so I can not share documents, but we can NDA drawing in person and I will tell you all the details when we meet is a B2B product -. . hardware plus software, we have some stock instead.
“John, it could be next month? It is a bit far-fetched for me now.”
“Olga, the thing is, my marketing coordinator blown only $ 100k to some fraud marketing company and our dates are screwed. Now we can not afford to rent a decent local company. We have over $ 50K CAD links for marketing, and you know that in the British currency is nothing. I’ve heard you can do wonders with your new pay-per-deal marketing model. Look, I’ll give you a ticket and take care of your accommodation at the Hyatt. If we have a deal make it cheaper for me to deal with the Canadian office as the local population. “
“I am now in California, but … Hmm … Well …. Okay, John, let’s do it. Book Thursday and let me come to your office. Send me all the details.”
“Have a dinner, it’s a mess in the office now. Do me a favor, move, not a man for dinner. I hate to dress like American women.”
“I am not an American, and yes, all for the signature. Ok, so you have a deal. See you in a few days, John. And hey, thank you for thinking of us.”
Friday, London restaurant, after all the compliments and all the small talk:
Olga: “This dish is delicious Great choice, John OK, so we like the weather in California and London, discussed the comfort of my first class flight and my red dress that you find attractive, how about you tell me what is compared .! you cook? What product do you start and how can we help? Btw, when is the NDA? let me log on. “
John: “. Olga, are you likely to kill me, but I lied, there is no NDA, there is no product that I retired five years ago and I’m not interested in business.”
Olga: “Sorry John, I think I have some Russian vodka to sh .. t you are confusing me now.”.
John: “Behold, I saw your profile on Facebook and LinkedIn, read articles, blogs, and I was very curious to meet for dinner I am single and for all I know you, some long distance .. not be a problem for me … “
can “Wait, wait, wait John, my head is spinning You can not be serious You know I work my team late into the night to make sure that my trip did not affect the time pressure on the new client ..: Olga! . launch. Tell me you’re joking. “
John: “I’m sorry, I did not think you crazy I’m being entertained ..”
Olga: “. Oh, I am really, why did not you really, your efforts, John prejudice entertained?”
From everything I know, she stood up, gave her coffee at stake, John’s, tips, and threw money on the table and left.
Olga: “Enjoy your dinner, John ok, a little expensive for a bad day, to my taste, but … because you …?” pay
They left the restaurant angry and laugh at the situation – as crazy as she could that was not a baby!
She crossed the road upset, think about the lost time to catch up. The situation was very anecdotal.
If Olga had led a homeless person, she made a change and then stopped for a moment for us in the eyes of the man.
Olga: “Can I ask a personal question, sir, you see clean and maintained, what are you on the street Did you lose your job do ?.?”.
A homeless man: “Yes, loss of a job six months ago, at my age does not help me with a new, all of my bills here four months ago … I’m beautiful dress, lady, I know’ve always..! like women in red. Aggressive and sexy. “
Olga: “Do you have any friends who can help you with?”
A homeless man, “She has for several months, I just could not ….” more Pride ask
Olga: “Pride Hmm … Ok, I’ll want something … … So what you have to buy?”
A homeless. “I am a chemist was hard to compete with young people but you know what, sitting on the street for the last few months, I came up with this new formula for the biological cleaning product, and it may be contaminated. … A cheap months, I have a man who wanted to help met, he took care of all packaging and licensing. He said he was the production and shipping as well, but only if I sell 1000 units per month to cover. But lady, how can I? I’ve never sold anything in my life, I can barely lift a couple of dollars sit here never know when I’ll have my next meal. “
Olga: “Well, you sold me do not complain so Ok, let’s go feed you Get up How do you think of steak I thought I had a really good ..!?.”
She laughed.
Olga: “And then we call that man of yours and tell him you sell 1000 within a month, so that it better prepared to increase production.”
Six months later, Craig, the former homeless people moved into a newly furnished apartment in central London. He has over 9,000 units of its biological cleaning product through our affiliate partner and now an investor who had sold some money in the development of extensive product line.
So what can happen when someone in the city has a bad day
Max Kowalski,
Marketing Technology Evangelist idea for mom Ad Network – your new product launch marketing partners.
As a digital media agency idea Mama ™ Ad Network has a proven track record in marketing different products in different markets, but it is the only B2B CPA affiliate network or advertising Technologies Provider, the high rotational B2B offering with a long sales cycle, prices and High-ticket products with pay-per-deal B2C advertising model.

March 11th, 2011
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